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The Town of Cheraw has a significant history to share but a very limited present-day tourism budget, making it extremely difficult to reach tourists who visited in the evenings or on weekends. Town officials undertook an innovative, modern way to share information about the town's signature architecture and history.
Officials created a free self-guided cell phone tour of a 10-block historic area. At more than 25 points across the city, callers to the Historic Cheraw Cell Phone Tour can learn facts about the town's past and discover interesting points and information about historically significant homes, churches and businesses. Each location has an exterior sign printed with the tour's local phone number.
The town promotes the cell phone tour through a brochure placed at high-traffic locations such as Town Hall, the Chamber of Commerce office, restaurants, shops and motels.
The tour itself is easy to revise and can be expanded to add more locations. Town officials plan to add the tour's audio to the town website. Just three months after its launch, the Historic Cheraw Cell Phone Tour had more than 700 callers from 17 states.
"The Town of Cheraw has created a great and innovative way to enjoy the history and beauty of their Pee Dee hometown," said Miriam Hair, executive director for the Municipal Association.
These winning entries represent innovative projects undertaken by Municipal Association member cities and towns. More information and a video about the project are available on the Association's website (www.masc.sc
The Municipal Association of South Carolina initiated the Achievement Awards in 1987 to recognize and encourage innovations and excellence in local government.
The Municipal Association of South Carolina is a nonpartisan, not-for-profit Association of incorporated cities and towns dedicated to raising the standards of municipal government through a broad range of services.