None

Main Street Beaufort Dollars wins Main Street South Carolina Award for Outstanding Promotion 2013
(download high-res version)

Main Street Beaufort Dollars was awarded the Main Street South Carolina Outstanding Promotion Award at the Municipal Association's 73rd Annual Meeting on July 20. The festival was nominated by Main Street Beaufort, USA. Main Street South Carolina is a program of the Municipal Association of South Carolina. 

The award recognizes either a single promotional event staged during 2012 or the best promotional series during 2012. 

Main Street Beaufort Dollars was a big economic shot in the arm for downtown Beaufort merchants during a normally slow time of year. It also gave shoppers the chance to rediscover downtown Beaufort.

 In February 2012, Main Street Beaufort, USA sold $15,000 worth of "Beaufort Dollars" to the public at half price. Shoppers could use the Dollars at more than 50 participating downtown merchants. The supply sold out in 18 minutes to the nearly 200 community members who stood in line hours before the sale began.
 
The purchaser had six weeks to spend the Dollars. Merchants turned in receipts from "dollar purchases" to receive reimbursement. Main Street Beaufort, USA used funds from its marketing budget to help fund the promotion.
 
Participating businesses enjoyed the added publicity of being featured on flyers and posters promoting the event. A local newspaper also offered discounted ad space to the merchants.
 
The Main Street Beaufort Dollars promotion was so successful that it was repeated in August with similar results.
 
"Main Street Beaufort Dollars created a buzz around downtown Beaufort and its local businesses giving them an economic boost and attracted more residents and visitors to the beautiful downtown area," said Beppie LeGrand, Main Street SC manager.
 
Main Street South Carolina empowers residents, business owners and local officials with the knowledge, skills, tools and organizational structure necessary to revitalize their downtowns, neighborhood commercial districts and cities/towns into vibrant centers of commerce and community.
 
Main Street South Carolina follows the National Main Street's Four Point Approach - Organization, Promotion, Design and Economic Restructuring. Each year, Main Street South Carolina recognizes members" achievements and successes in downtown revitalization. For more information about Main Street South Carolina, visit the Municipal Association's website at www.masc.sc.
 
###