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Robin Todd and Jeanie Willis of The Green Door in Laurens were awarded the 2012 Main Street South Carolina Master Merchant Award at the Municipal Association's 72nd Annual Meeting on June 30. They were nominated by Main Street Laurens. Main Street South Carolina is a program of the Municipal Association of South Carolina.
 
The award recognizes excellence in the retail field and is awarded to a merchant who is a "mover and shaker" in downtown revitalization and exemplifies creativity and success in merchandising, inventory, display and value-added retailing and services.
 
The Green Door is making such a positive impact that Main Street Laurens considers it an anchor business for its downtown district. The upscale consignment store specializes in fine furniture and gifts.
 
The owners, Robin Todd and Jeanie Willis, use a variety of merchandising and promotional strategies. They constantly change the store's layout so shoppers discover something new during each visit. With the store located on a major highway, the owners understand the importance of grabbing the attention of passers-by. They have large colorful flags welcoming visitors to their store and hold sidewalk sales on the weekends. They use Facebook as another way to reach out to customers, notifying them of new arrivals and specials.
 
The two owners participate in every Main Street Laurens event. During the popular, annual "Sip-n-Stroll" wine tasting event, The Green Door is always one of the "must-see" stops. The pair also has served on committees that have been instrumental in revitalizing the downtown.
 
"As natives of Laurens, they understand the importance of a vibrant downtown. Their hard work and determination have added that kind of vibrancy to downtown Laurens," said Beppie LeGrand, Main Street SC manager.
 
Main Street South Carolina empowers residents, business owners and local officials with the knowledge, skills, tools and organizational structure necessary to revitalize their downtowns, neighborhood commercial districts and cities/towns into vibrant centers of commerce and community.
 
Main Street South Carolina follows the National Main Street's Four Point Approach - Organization, Promotion, Design and Economic Restructuring. Each year, Main Street South Carolina recognizes members" achievements and successes in downtown revitalization. 
 
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The Municipal Association of South Carolina is a nonpartisan, not-for-profit Association of incorporated cities and towns dedicated to raising the standards of municipal government through a broad range of services.