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Third Thursdays in Historic Downtown Summerville was awarded the Main Street South Carolina Outstanding Promotion Award at the Municipal Association's 72nd Annual Meeting on June 30. The festival was nominated by Summerville D.R.E.A.M. Main Street South Carolina is a program of the Municipal Association of South Carolina.
 
The award recognizes either a single promotional event staged during 2011 or the best promotional series during 2011.
 
Every third Thursday, downtown Summerville throws itself a party. Shops and restaurants stay open late and offer Third Thursday special events. Arts and crafts vendors set up in the pedestrian mall for the Art Walk, and the Town Square hosts special events, including musical entertainment.
 
Summerville D.R.E.A.M. began hosting Third Thursday three years ago; however, participation has increased substantially in the last 18 months. Many businesses report that Third Thursday is their biggest revenue day, with one business saying it tripled its sales from the previous year.
 
Planning the monthly event is the responsibility of Summerville D.R.E.A.M's retail committee members, who work constantly to find fresh and fun activities to attract people with different interests. Readers of the Summerville Journal Scene recently chose Third Thursday as the Best Free Entertainment Venue in Summerville in the paper's Reader's Choice Poll.
 
"Third Thursday is a street festival atmosphere that continues to get bigger and better. Through the event, Summerville D.R.E.A.M. has introduced many Summerville residents, neighbors and tourists to the downtown historic area. School and community groups have a place to gain exposure and demonstrate their talents. Businesses have a chance to reach out to new people who were not previously aware of them," said Beppie LeGrand, Main Street SC manager.
 
Main Street South Carolina empowers residents, business owners and local officials with the knowledge, skills, tools and organizational structure necessary to revitalize their downtowns, neighborhood commercial districts and cities/towns into vibrant centers of commerce and community.

Main Street South Carolina follows the National Main Street's Four Point Approach - Organization, Promotion, Design and Economic Restructuring. Each year, Main Street South Carolina recognizes members" achievements and successes in downtown revitalization. 

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The Municipal Association of South Carolina is a nonpartisan, not-for-profit Association of incorporated cities and towns dedicated to raising the standards of municipal government through a broad range of services.