The Town of Ridgeway has been enjoying economic momentum in the last few years fueled by a strong business community and passionate residents. Maintaining the economic momentum demanded a new way of thinking, one that keeps retail businesses flourishing and visitors returning. This small town of roughly 360 people launched a massive public relations and marketing campaign.
The campaign evolved from the town's strategic plan, which is updated and prioritized each year by council with input from residents. The plan called for an updated website, a new slogan/brand and new community events.
Ridgeway's new slogan, "One Tank Town," refers to how little gas it takes to get to Ridgeway, which is centrally located in the state. Town officials and the local chamber of commerce harnessed excitement for the town's signature event, Pig on the Ridge, to promote other popular events like First Fridays downtown and a 43-mile garage sale held in cooperation with other Fairfield County municipalities. Bright, new signage greets visitors when they arrive in Ridgeway.
Local officials used technology and social media to share the town's assets. The custom-designed website allows town officials to include more information about the town, local businesses and special events. To complement this effort, officials began using social media to connect with both residents and visitors. QR codes direct visitors to the town's website then on to the websites of downtown businesses. These efforts were funded through a variety of sources, including town funds, revenue from Pig on the Ridge, and in-kind efforts and donations from local merchants.
Visits to Ridgeway's website and Facebook page are increasing, along with tourism revenue and overall interest in the town. Officials are confident that through these initiatives, prosperity will continue. The "One Tank Town" campaign has let the world know about the big things going on in this little town.
Contact Mayor Charlene N. Herring at email@example.com or 803.337.3316.